Shenzhen Zhiyuan was officially established, operating as a design-led furniture supplier. We developed original designs and collaborated with selected manufacturing partners to bring products to global markets.

We strategically shifted away from traditional small-item products and entered the large home furnishing segment, building a differentiated competitive edge through higher-quality products and increased average order value.

By launching our own storefronts on Wayfair and Walmart B2C platforms, we validated our products at scale and established operational benchmarks for global market execution.

With subsidiaries established in North America and Germany, we built a localized global market framework, covering overseas warehousing, marketing operations, and after-sales services.

Multilingual customer service centers were established to support expanding international operations and improve response efficiency across regions.

Our B2B business was officially launched as a strategic growth initiative, leveraging proven C-end supply chains and overseas warehousing infrastructure. We focus on supporting local offline retailers and capable regional distributors, providing stable supply, shared SKUs, and operational support.

The B2B business achieved meaningful progress and early validation in the market. Overall sales realized leapfrog growth, the workforce exceeded 400 employees, and stable operational teams were established in Malaysia, Vietnam, and Changsha, China.